Reasons to Act Morally Essay -- Ethics Morals Philosophy

Why be moral: A Purpose to Life In our culture, many people are asking the same questions. What makes me better than you? Who says I have to treat you that way? Why does America think it is better than any other country? All of these questions arise from the same question: what are morals? This questions leads to another relevant question: why be moral? What, if anything, makes man (in this paper, I will use the word man in a generic sense meaning the entire human race) a moral creature and thus makes him responsible? However, is there any way we can really know that there are certain inherent laws which govern man, and behind these laws is there a Lawgiver that holds men accountable to these laws? I believe that all these questions can be answered through careful observation and logical thinking. Let us first look at the one thing we know for sure and that is man. We can know this for sure because we are men so we would know how we act. When we associate with others, we do so with some rules of fairness in mind. We treat others in a certain way and expect them to treat us in the same way or we say it is â€Å"unfair† or â€Å"selfish.† We just expect the other person to know that such an act is wrong and that they must play by the same rules that we are. Why do we expect this though? They did not grow up the same way you did. They were not raised by the same parents or even in the same household. So why should one expect them to know the same rules of fairness that you know. If the only basis for your assumption that they should know the rules is because you think the rules are right, then you have no reason to expect them to act that way. However, the other person does indeed know these rule... ...belong to us, we might as well be able to steal because there would be no reason not to. If there was no lawgiver there would be no law, but there obviously is this governing law in men that compels them to do certain things and not do others. If there were not consequences for these actions, anything would basically be moral right. If there was not a being behind the law to enforce it, there would be absolutely no real right or wrong. Everything would be relative, but it is not. There are things that everyone agrees are absolutely good, and absolutely bad. There is no other way around it. The lawgiver has given man a purpose and a reason for life, and it is man’s moral obligation to fulfill that purpose by upholding the law given him. Works Cited / Consulted Lewis C.S. Mere Christianity. New York, New York. Macmillan Publishing Company. 1943. pp 17-39.

The Hunters: Moonsong Chapter Seven

â€Å"It would have been difficult to find a group of settlers less suited to building a brand-new colony than the one hundred and five men who sailed up the river from the Chesapeake Bay in 1607 and founded Jamestown,† Professor Campbel lectured from the front of Elena's class. â€Å"While there were a couple of carpenters, a mason, a blacksmith, and maybe a dozen laborers among them, they were far outnumbered by the self-proclaimed gentlemen who made up almost half the party.† He paused and smiled sardonical y. â€Å"‘Gentlemen' in this case signifies men without a profession or trade. Many of them were lazy, idle men who had joined the London Company's expedition in the hope of making a profit without realizing how much work founding a colony in the New World was real y going to entail. The settlers landed in the spring, and by the end of September, half of them were dead. By January, when Captain Newport returned with supplies and more colonists, only thirty-eight of the original settlers remained.† Lazy and clueless, Elena wrote neatly in her notebook. Dead in less than a year. History of the South was her very first class, and col ege was already proving to be an eye-opening experience. Her high school teachers had always stressed courage and enterprise when they talked about Virginia's early settlers, not haplessness. â€Å"On Thursday, we'l talk about the legend of John Smith and Pocahontas. We're going to discuss the facts and how they differ from Smith's own account, as he had a tendency toward self-promotion,† Professor Campbel announced. â€Å"The reading assignment is in the syl abus, so please come prepared for a lively discussion next time.† He was a plump, energetic little man, whose smal black eyes swept the class and landed unerringly on Elena as he added, â€Å"Elena Gilbert? Please stay after class for a moment. I'd like to speak with you.† She had time to wonder, nervously, how he knew which of his students she was as the rest of the class straggled out of the room, a few stopping to ask him questions. She hadn't spoken up during his lecture, and there were about fifty students in the class. As the last of her classmates disappeared out the door, she approached his desk. â€Å"Elena Gilbert,† he said avuncularly, his bright eyes searching hers. â€Å"I do apologize for taking up your time. But when I heard your name, I had to ask.† He paused, and Elena dutiful y replied, â€Å"Had to ask what, Professor?† â€Å"I know the name Gilbert, you see,† he said, â€Å"and the more I look at you, the more you remind me of someone – two someones – who were once very dear friends of mine. Could you possibly be the daughter of Elizabeth Morrow and Thomas Gilbert?† â€Å"Yes, I am,† said Elena slowly. She ought to have expected that she might meet someone who knew her parents here at Dalcrest, but it felt weird to hear their names, al the same. â€Å"Ah!† He laced his fingers across his stomach and gave her a satisfied smile. â€Å"You look so much like Elizabeth. It startled me when you came into the room. But there's a touch of Thomas in you, too, make no mistake about that. Something about your expression, I think. Seeing you takes me right back to my own days as an undergraduate. She was a lovely girl, your mother, just lovely.† â€Å"You went to school here with my parents?† Elena asked. â€Å"I certainly did.† Professor Campbel ‘s smal black eyes widened. â€Å"They were two of my best friends here. Two of the best friends I ever had. We lost track of each other over the years, I'm afraid, but I heard about the accident.† He unlaced his fingers and hesitantly touched her arm. â€Å"I'm so sorry.† â€Å"Thank you.† Elena bit her lip. â€Å"They never talked much about their col ege years. Maybe as I got older, they would have†¦Ã¢â‚¬  Her voice trailed off, and she realized with dismay that her eyes had fil ed with tears. â€Å"Oh, my dear, I didn't mean to upset you.† Professor Campbel patted his jacket pockets. â€Å"And I've never got a tissue when I need one. Oh, please don't cry.† His comical expression of distress made Elena give him a watery-eyed smile, and he relaxed and smiled in return. â€Å"There, that's better,† he said. â€Å"You know, if you'd like to hear more about your parents and what they were like back then, I'd be happy to tel you about them. I've got al kinds of stories.† â€Å"Real y?† Elena said hopeful y. She felt a flicker of excitement. Aunt Judith talked with Elena about her mother sometimes, but the memories she shared were mostly from their childhood. And Elena real y didn't know much about her father's past at al : he'd been an only child and his parents were dead. â€Å"Certainly, certainly,† Professor Campbel said cheerful y. â€Å"Come to my office hours, and I'l tel you al about our hijinks back in the old days. I'm there every Monday and Friday from three to five, and I'l put out a welcome mat for you. Metaphorical y speaking, of course. Serve you some of the horrible department coffee.† â€Å"Thank you, Professor Campbel ,† Elena said. â€Å"I'd love that.† â€Å"Cal me James,† he said. â€Å"It's nothing at al . Anything I can do to make you feel at home here at Dalcrest.† He cocked his head to one side and looked at her quizzical y, his eyes as bright and curious as a smal animal's. â€Å"After al , as the daughter of Elizabeth and Thomas, you must be a very special girl.† The big black crow outside the open lecture-room window paced back and forth, clenching and unclenching its powerful talons around the branch on which it was perched. Damon wanted to transform back into his vampire self, climb through the window, and have a quick but effective interrogation session with that professor. But Elena wouldn't like that. She was so naive, dammit. Yes, yes, she was his lovely, bril iant, clever princess, but she was ridiculously naive, too; they al were. Damon irritably preened his ruffled feathers back into iridescent sleekness. They were just so young. At this point, Damon was able to look back and say that no one learned anything in life, not for her first hundred years or so. You had to be immortal, real y, to have the time to learn to look out for yourself properly. Take Elena, gazing so trustful y at her professor. After al she'd been through, al she'd seen, she was so easy to lul into complacency – al the man had to do was dangle the promise of information about her parents in front of her, and she'd happily trot off to meet him in his office whenever he suggested. Sentimental ninny. What could the man possibly tel her that would be of any real importance? Nothing could bring her parents back. The professor wasn't a danger, most likely. Damon had probed him with his Power, felt nothing but the flickering of a human mind, no dark surge of answering Power coming from the little man, no sWellof disturbing or violent emotion. But he couldn't be sure, could he? Damon's Power couldn't detect every monster, couldn't predict every twist of the human heart. But the real problem here was Elena. She'd forgotten, clearly, that she'd lost al her Power, that the Guardians had stripped her back to being just a vulnerable, fragile mortal girl again. She thought, wrongly, that she could protect herself. They were al like that. Damon had been infuriated at first to slowly realize that he was starting to feel like al of them were his humans. Not just his lovely Elena and the little redbird, but all of them, the witch Mrs. Flowers and the hunter and that meathead of a boy as Well. Those last two didn't even like him, but he felt compel ed to keep an eye on them, to prevent them from damaging themselves through their innate stupidity. Damon wasn't the one who wanted to be here. No, the â€Å"let's al join hands and dance off to further our educations together† idea wasn't his, and he'd treated it with the proper scorn. He wasn't Stefan. He wasn't going to waste his time pretending to be one of the mortal children. But he had found, to his dismay, that he didn't want to lose them, either. It was embarrassing. Vampires were not pack animals, not like humans. He wasn't supposed to care what happened to them. These children should be prey, and nothing more. But being dead and coming back, fighting the jealousy phantom and letting go of the sick envy and misery that had held him captive ever since he was a human, had changed Damon. With that hard bal of hate gone from the middle of his chest, where it had lived for so long, he found himself feeling lighter. Almost as if he †¦ cared. Embarrassing or not, it felt surprisingly comfortable, having this connection to the little group of humans. He'd have died – again – rather than admit it aloud, though. He clacked his beak a few times as Elena said good-bye to her professor and left the classroom. Then Damon spread his wings and flapped down to a tree next to the building's entrance. Nearby, a thin young man was posting a flyer with a girl's picture on another tree, and Damon flew over to get a closer look. Missing Student, the top of the flyer said, and below the picture were details of a nighttime disappearance: no clues, no leads, no evidence, no idea where nineteen-year-old Taylor Harrison might be. Suspicion of foul play. The promise of a reward from her anxious family for information leading to her safe return. Damon let out a rough caw. There was something wrong here. He'd known it already – had felt something a little off about this campus as soon as he'd arrived two days ago, although he hadn't been able to quite put his finger on it. Why else would he have been so worried about his princess? Elena came out of the building and started across the quad, tucking her long golden hair behind her ears, oblivious to the black crow that swooped from tree to tree above her. Damon was going to find out what was going on here, and he was going to do it before whatever it was touched any of his humans. Especial y Elena.

Marketing Principles Innocent Smoothies: STP Essay

Segmentation, Targeting, Positioning Positioning According to Kotler and Keller (2006), placing the product in a position where it is in demand, attractive and unique to the customer in relation to the products of its competitors is known as market positioning. Innocent has a reputable stance in the market, being known for its image of good will and helpfulness. From the company’s contributions to charity to the fun, lighthearted word choice of their product’s labels, Innocent successfully portrays itself as being a brand which above all, wishes good health for the consumers of their smoothies. The reputation which Innocent Smoothies holds is thanks to the values upon which the company was first established. Head of Communications for Innocent Drinks, Charlotte Rawlins, stated that â€Å"You have to build from your principles and make sure there’s a good product at the heart of it (and) if that’s the case, a good reality and image will follow†. A wide variety of product characteristics have ensured that this image of Innocent Drinks is preserved. 100% recycled bottles, donating to their own charity foundation, introducing ‘kids packs’, ensuring their product has health benefits such as contributing to peoples’ 5-a-day, jokes and heart-warming messages on their packaging†¦even their innocently drawn logo of a somewhat juvenile drawing of a smiley face contribute to giving the impression that Innocent Drinks are as Innocent as their company’s name. (Need references from partner). Innocent is rated as the most environmentally concerned company. Tropicana is next in line. Consumers that buy smoothies on a regular basis (once a week) and consumers that buy smoothies very rarely both agree on the fact that Innocent’s work ethics are above those of its competitors. Also, even though Innocent is the most expensive out of its main competitors, 69% of respondents have said that Innocent smoothies are worth every penny. Nevertheless, Tropicana had a 73% rate, own brands had a 65%, 42% for Happy Monkey and 29% for Coldpress. Segmentation/Targeting The smoothie market is divided into varying groups of consumers, which all differ in characteristics, behavior or needs. These different groups might seek different products of the marketing mix. This is known as market segmentation (Kotler and Keller, 2006). Innocent targets people that are health conscious, since their smoothies have no added sugar and are made 100% from fruits. They do not have any sort of colourings, flavourings or genetically modified products. Another group of people that Innocent smoothies are aimed at is time-strained people or workers, this being because of the practicality of the product. It is not only healthy, small and filling, but contributes to one’s 5-a-day fruit and veggie count. By having one small 250 ml smoothie, one is already having 2 of their 5-a-day. This is easy for those who have difficult times getting their diets balanced with their work. A third group of buyers that Innocent attracts are parents. Kids’ diets are extremely important while growing up and a smoothie is always a more appealing option to a young one than a piece of fruit. Innocent is a better option in every way than a fizzy soft drink which probably has no nutritional value and more sugar. Geographically, Innocent has expanded from a small stand at a concert in London to having a presence in France, Austria, Ireland, Sweden, Belgium, Switzerland and Denmark. Demographically, Innocent has focused on young kids in an essential growth stage of their lives all the way up to mid-age men and women workers who struggle to maintain a healthy and balanced diet. People with active lifestyles tend to consume this type of product more since it offers a trouble-free on-the-go option.

My Car

When I look at my car all I can think about is the future for it and how glorious it will look when I am finished. I drive a carbon steel grey 2013 Volkswagen GET and I love it. Currently I only have a couple of modifications done to it but I have a list of plans for the future, for when I get the money. On my list of modifications, current and future, I can divide the modifications into three main categories; engine power, cosmetic appearance, and handling.Some of the modifications may be in for than one category but all of the modifications lead to my car looking, sounding, and feeling tremendous. Engine power was the first thing I started to work on when I first got my car. First I went too tuning shop and had Leo, the owner of the shop, install an PAR stage 1 refresh which took the car from pH to about pH. That modification really woke the car up making it a little faster and a lot more fun to drive.The next power modification I did was a cat-back exhaust which claimed to give th e car 15 ore horse power but I did not feel any difference. The cat-back exhaust only made the car louder and gave the car a more aggressive look from the back. After the cat- back exhaust I installed an air intake which make the car more fuel efficient, gave it about 5 extra horsepower, and allowed the car to have an awesome blow off sound. The final power modification I have done so far was putting on a three inch downside and a stages refresh which took the car from about pH to about pH.My power edification I hope to get in the future are an intake manifold, larger fuel injectors, Audit re coil packs, a key turbo kit from PAR, and a larger intercooler. For cosmetic appearance I have not done too many things yet but the things I have done made the car look much better and gave it a little bit of my own personal style. The first thing I did for appearance was changing my head light and for light to HID light, this made the car look much more aggressive and gave me better visibility in the night.The next wing I did was tint the windows, I made them very dark in the back I believe it was a 5% tint. After that I painted my grill strips teal and added four teal stickers around the car. Two stickers are on the rear window and the other two are on my rear side windows. For cosmetic appearance that is all I have been able to do so far but I do plan to eventually get new headlights, new taillights, larger wheels, and the lower the car on coil oversee. Handling is the category where I have done very little to affect it.I eave only done two things to affect handling and those two things are lowering springs and new tires. The lowering spring affect handling because they lower the car center of gravity making the car not lean so much in the corners. The tires help handling by allowing the car to get more traction so it does not slide around as much and because the car have more traction it can take corners at a faster speed. I plan to eventually get coil oversee, strong er sway bars, and new wheels. All of those items will help the car handle much better.Looking at my car now makes me think of all the hard work I have put into it and how I look forward to doing a lot more work on it. Out of engine performance, cosmetic appearance, and handling I have done the most work on engine performance and the least work on improving handling. I hope in the next coming year I can save up enough money to do all of modifications I would like to do on my car and when I am finally finished my car will look, sound, and feel amazing. But, as every car person knows, a project car is never finished.

Reflection on strategy management tasks Essay Example | Topics and Well Written Essays - 1250 words

Reflection on strategy management tasks - Essay Example First of all, I made an approach to understand each and every aspects of the task. Then several secondary researches were executed in order to collect suitable information and data within a quick period of time. The PEST analysis was easy to implement in this study. The recent political, economical, technological and economical scenarios of the industry can be obtained easily from text books or other academic journals. These sources helped to provide reliable data and information of the specific industry. Horizon scanning was the most difficult part in this task. It is very much difficult for a manager to estimate future threat and opportunities. Inadequate detection of early signs can affect the financial stability of the firm. On the other hand, the economic and political situation is changing constantly. Therefore, this part of the task has created several initial problems. I learned several significant and important things while completing the first task. Industry analysis and Ho rizon scanning were the two most interesting parts of this task. Through the industry analysis, an analyst can gain important knowledge about the situation of external environment. On the other hand, effective Horizon scanning can increase the future estimation and analytical skill that can increase the productivity of a manager. The second task is all about the

Nutrition in Nursing.2 Case Study Example | Topics and Well Written Essays - 250 words

Nutrition in Nursing.2 - Case Study Example Sea foods are normally very fresh, tasty and nutritionally rich especially in minerals. This is the main reason Elizabeth is frustrated with their availability locally in the new home despite what is available being expensive. The suggestion would be for her to get the fresh taste of sea foods by getting American sea food that is available in many food stores around America. There is a lot of fish in American food stores as well as the fresh weeds that are stocked in stores as well as served in many restaurants. There are also plenty of imported sea foods that she can take which have nutritional value just as the fresh ones and she could try this option. Ultimately she needs the nutritional supply and fish which is locally available is a good option for her as well as cereals. When it comes to issue of bread I would advise her to go for bread labeled whole wheat or whole grain. These are low in fat, have no cholesterol, have up to 15% protein and are rich in fiber. They are healthy and will protect the body from heart illnesses, diabetes, cancers and obesity. There also plenty of fruits which are nutritious such water melons, apples, cucumbers, Asparagus, mushrooms, broccoli, tomatoes and fresh vegetable such as cabbages, kales and onions which can be taken in plenty. These should be tasty and supply adequate nutrients such as minerals, vitamins and coupled to the other foods should give balanced diet necessary for the body’s physiology. 1. American Society of Anesthesiologists (1999). Practice guidelines for preoperative fasting and the use of pharmacologic agents to reduce the risk of pulmonary aspiration: Application to health patients undergoing elective procedures. Anesthesiology, 90,

Building Hisense brand equity through selected marketing programmes- A Thesis

Building Hisense brand equity through selected marketing programmes- A study on the relationship among brand equity, marketing mix elements and consumer respons - Thesis Example er to test the defined structural research framework and research hypotheses empirical research was conducted on the sample of Hisense consumers in Johannesburg, South Africa. The Structural Equation Modelling (SEM) and the multiple regression statistical method with the Statistical Package for Social Science (SPSS 11.0) are used to analyze the data. The concept of brand equity has received significant attention from both scientists and marketing practice, which resulted in a large number of articles and books on the subject (e.g. Aaker, 1991 and 1996; Aaker and Keller, 1990; Farquhar1990; Aaker and Biel, 1993; Keller, 1993; Agarwal and Rao, 1996; Yoo et al., 2000; Morgan, 2000; Rio, et al., 2001; Datta, 2003, Moore et al., 2002; Keller, 2003). The importance of brand equity consists of numerous benefits for companies that own brands. One of the benefits provided by high brand equity is the possibility of brand extension to other product categories. Generally, brand extension is defined as the use of an existing brand name for entry into a new product category (Aaker and Keller, 1990). When compared to new brand names, brand extensions have lower advertising costs and higher sales (Smith and Park, 1992). Successful brand extensions contribute to higher brand equity of the original brand (Dacin and Smith, 1994; Keller and Aaker, 1992); However, unsuccessful extensions may reduce the brand equity of the parent brand (Aaker, 1993; Loken and John, 1993). Aaker and Keller (1990) developed a model for consumer evaluation of brand extensions and a number of authors worked on generalization of this model (Barrett et al., 1999; Bottomley and Doyle, 1996; Sunde and Brodie, 1993). In addition, brand equity increases (1) willingness of consumers to pay premium prices, (2) possibility of brand licensing, (3) efficiency of marketing communication, (4) willingness of stores to collaborate and provide support, (5) elasticity of consumers to price reductions, and (6) inelasticity