Marketing Research for Costa Cafe in order to identify who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour.

EXECUTIVE SUMMARY costa umber is unity of the just about famous deep brown handcuffs in the UK. It was founded in 1971 in Italy by two Italian brothers: Sergio and Bruno Costa. Costa political party which introduced the first Costa drinking chocolate shops in the UK in the previous(predicate) 1980`s, had as a main object lens to shit and serve the finest authentic Italian coffee. Costa became percentage of Whitbread PLC in 1995 and has followed an expansion program, so to become recognized nationally. contempt that figures, Costa faces some puzzles, related to their competitors. A recent survey conducted by Allegra Strategies indicated that Starbucks Coffee (one of the main competitors of Costa), has the highest consumer brand recognition of all the chains, be recognized by a staggering 77% of coffee shop visitors followed by Costa Coffee with 72%. by nature the management of Costa is very concerned. As market research agency, we argon just about to conduct a mark eting research to separate who are the typical customers of coffee outlets and ascertain their needs, expectations and buying behaviour. The conclusiveness problem that Costa Coffee management is facing is wherefore Costa is losing customers from its main competitors. An get research design has been conducted. Justifications go away be presumption in pronounce to prove why specific approaches were used. background signal research in order to amply understand the problem at hand has also been conducted. Furthermore, a questionnaire has been designed so as to dish out us order the typical customers of mark coffee shops and view their opinions and perceptions concerning the coffee market. In addition to the questionnaire, an ceremonial occasion technique has been followed in order to rescue a best perspective of customers buying behaviour and unlikeiate the efficiency of different coffee shops.

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